The canyons, hoodoos, dinosaur bones, and dry coulees of Alberta’s Badlands will soon be the centre of a new campaign to attract more tourists to the unique region.
Travel Alberta and marketing group Canadian Badlands Ltd (CBL), have been developing the campaign since 2006 and are now ready to start marketing the “Wild West”—90,000 square kilometres throughout southeastern Alberta—in hopes of making it an iconic travel destination.
