Tesla Investors Crave Lower-Key Elon Musk After 2018 Tumult

Tesla Investors Crave Lower-Key Elon Musk After 2018 Tumult
A Tesla Model S electric car is seen at its dealership in Seoul, South Korea July 6, 2017. Tesla is a story of many small setbacks, but great success. REUTERS/Kim Hong-Ji/File Photo
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Tesla Inc. and its charismatic, if somewhat erratic, Chief Executive Officer Elon Musk are considered almost synonymous. In the coming year, investors might want to begin disentangling the two.

It’s been a rough ride for shareholders, who routinely endured swings exceeding 20 percent in either direction from one month to the next. Musk’s unpredictable behavior and unrestrained tweeting were as much to blame for that as any concerns about Tesla’s fundamentals.