A Tennessee man is trying to get President Donald Trump’s attention during the Super Bowl.
Steve Eimers bought a 30-second pre-game ad to run in the West Palm Beach, Florida, area in the hopes that Trump will be at his Florida property, Mar-a-Lago, reported The Associated Press.
Eimers wants to raise awareness about his daughter’s death. Hannah Eimers, 17, hit a guardrail on Nov. 1, 2016, before the rail penetrated her car, killing her.
“There was a girl in that car with her,” said Eimers in the video, according to WSMV. “My daughter was dead right there, and this girl walked away with barely a scratch.”
He said that Trump’s concerns about guardrail safety amid a discussion of his $1.5 trillion infrastructure proposal are correct, according to the news outlet.
“Pres. Trump, your concerns about guardrail spearing are legitimate,” said Eimers in the ad.
AP reported that Super Bowl ads during the game cost about $5 million if they run nationally on NBC, the channel broadcasting the ad. His PSA cost only $1,000, as it’s only airing in West Palm Beach.
He also rounded up his daughter’s friends from a video-production class to create it.
“The idea of doing a Super Bowl ad popped into my head, and I knew I couldn’t afford four million dollars,” said Eimers, according to WSMV. “I started looking at my options.”
Eimers told WSMV that he hopes that by reaching the president, Trump will go after removing X-LITE guardrails by Lindsay Corporation, which are the type that killed his daughter.
“There’s nothing I can do,” said Eimers. “Hannah’s gone. This is about somebody else’s son or daughter. I believe in the inherent transcendent value of life, making sure no other family has to share in this horrific grief. This is about me doing the right thing.”
The Lindsay Corporation issued a statement to WSMV about the ad.
“Lindsay Transportation Solutions builds road safety equipment that reduces risks for drivers on America’s roads. Lindsay proactively offers a variety of training resources to help states and contractors with proper hardware installation and maintenance, such as road safety tours, a mobile app available in four languages, and onsite training,” the statement said.
“While X-LITE has successfully passed crash and safety tests in accordance with Federal standards, there is no road safety equipment that can prevent injury every time a driver fails to stay on the road. When properly installed and maintained, roadside hardware like X-LITE will reduce the number and severity of injuries sustained in car accidents. Lindsay continues to work collaboratively with road safety stakeholders on national initiatives to enhance safety on America’s roadways,” the statement also said.