Pizza Drone Tested by Domino’s in UK (+Video)

June 4, 2013 Updated: July 18, 2015

Domino’s Pizza is testing out a drone that can deliver pizzas.

The so-called “DomiCopter” was conceived after the company hired creative agency T + Biscuits to develop the drone. “If anything it went quicker than a pizza boy,” T + Biscuits founder Tom Hatton told NBC News. “We were amazed at how easy it was going to be.”

He said one of the reasons why the drone was quicker at delivering pizzas was likely due to not having to wait at a red light.

When operated by an experienced pilot, the drone traveled around four miles in 10 minutes. No flying permits were needed to operate the drone because it flew below 126 meters off the ground, NBC reported. 

The DomiCopter includes eight spinning blades and a thermal insulation bag used by Domino’s.

CNN pointed out that the drone, which flew in the United Kingdom, was likely used just as a publicity stunt.

“Our emails have been going mad with inquiries as to when people may be getting their food delivered by the DomiCopter. You will have to just wait and see…. and then wait,” T + Biscuits wrote, according to the network.