Ode to 8 Cities, In Perfume
As Le Labo’s founders, Edouard Roschi and Fabrice Penot would have it, when you buy a bottle of their wares, it’s not just perfume but a revolution in a bottle—the much needed antidote to mass produced perfumes.
Ultimately, the choice of scent is a very personal one. An olfactory onslaught to one person may seem like a sweet childhood-memory-invoking-scent to another.
The creators at Le Labo explain that once you try their perfumes, you will realize how different they are from traditional perfume. They are made-to-order, meaning that the essential oil concentrates remain separate from the alcohol right up to the moment of purchase. This preserves their intensity.
Every two years Le Labo releases their 8 Cities Exclusive perfumes range that includes Tubereuse 40 (New York exclusive). The event lasts for 6 weeks starting from Sept. 1.
Each city exclusive perfume is associated to a specific city: Tubereuse 40 was created for New York City, Vanille 44 for Paris, Gaiac 10 for Tokyo, etc.
Le Labo told Epoch Times: “All our perfumes were composed with absolute freedom, without any marketing strategy and for this reason, they all create a “shock” as they were not created to follow a trend. It’s true that we had even more freedom for our city exclusive collection and some of them are truly “shocking” such as our Poivre 23 or Cuir 28!”
We tried Tubereuse 40 (New York exclusive), Poivre 23 (London exclusive) and Baie Rose 26 (Chicago exclusive).
Though our hearts are in New York, our noses voted for London. And, yes, we all noticed how shockingly different they are.
The proof of this pudding is in the smelling.