The institutional back door of the White House is pushed open and President Barack Obama steps out to walk down the paved path surrounded by concrete into the national park that has been his back yard for the last seven years.
This is the opening scene of the very first video the president posted Nov. 9 on his new personal personal Facebook page, which urged the American people to “get engaged” about the importance of climate change.
“I’m kicking it off by inviting you to take a walk with me in my backyard–something I try to do at the end of the day before I head in for dinner,” Obama says in the close captioned video.
Although the White House and previous campaigns have had active Facebook pages, there’s no mistake about the intent of his page to use social media to reach the public in lieu of traditional press channels, according to The Hill.
Through this avenue, the president hopes the online community will be encouraged to share their thoughts directly with him and think about preserving the planet for future generations.
“A lot of what I do is just think about how I want to make sure the beauty of this particular national park, but also national parks all across the country and our planet are going to be there for Malia, Sasha, their kids, their grandkids for generations to come,” Obama said in the video as he gazes at the huge grounds.
The president is gearing up for the climate change meeting in Paris in December, where more than 150 countries representing roughly 90 percent of the world’s economy and carbon emissions will work to create an international framework for reducing greenhouse gas emissions.
An informal ministerial meeting from Nov. 6-10 was held in Paris to further discuss the path to a final world agreement. Attended by 60 ministers from 70 countries, the pre-Paris Climate Conference tackled a number of goals, including mutual trust, concrete actions, and finance. The key goal is to make the global agreement a reality in December.
“You’ve got to get engaged about why climate change is so important,” Obama says in the video, “because if all of America is joining around this critical project then we can have confidence that we’re doing right by future generations and passing on to our kids all the blessings that we’ve received.”