NEW YORK—The spirit of spring was definitely in the air at Macy’s Herald Square store on Sunday. The entire main floor was transformed into an idyllic floral paradise at the 37th annual Macy’s Flower Show.
The annual show started simultaneously in six different cities all over the United States. It will continue for two weeks, until April 10. The Herald Square store boasts the biggest display, occupying about 100,000 square feet of planted area on the main floor.
The central theme for this year’s show is “Tower of Flowers.” Visitors entering the store from Broadway and 35th Street are immediately greeted by an impressive foliage and floral display.
“It is really just a fantasy theme. We wanted to develop height for the show. We wanted to take it up in the air this year. This is the tallest tower of the show,” said Robin Hall, senior vice-president and creative director of the Macy’s Flower Show.
Visitors and shoppers are enticed to stroll up the main aisle, graced with an amazing array of blooms and cherry blossom trees.
“These beautiful cherry trees are going to be in full, full bloom probably two days from now. We have these on every aisle to serve as the signature of the show. It is a fantastic experience,” said Hall, smiling.
Pointing to the different plants, he said, “I have a coffee tree—growing coffee beans—and a cocoa plant in the tropical area. There is a lot of really exotic stuff here.”
The annual show started simultaneously in six different cities all over the United States. It will continue for two weeks, until April 10. The Herald Square store boasts the biggest display, occupying about 100,000 square feet of planted area on the main floor.
The central theme for this year’s show is “Tower of Flowers.” Visitors entering the store from Broadway and 35th Street are immediately greeted by an impressive foliage and floral display.
“It is really just a fantasy theme. We wanted to develop height for the show. We wanted to take it up in the air this year. This is the tallest tower of the show,” said Robin Hall, senior vice-president and creative director of the Macy’s Flower Show.
Visitors and shoppers are enticed to stroll up the main aisle, graced with an amazing array of blooms and cherry blossom trees.
“These beautiful cherry trees are going to be in full, full bloom probably two days from now. We have these on every aisle to serve as the signature of the show. It is a fantastic experience,” said Hall, smiling.
Pointing to the different plants, he said, “I have a coffee tree—growing coffee beans—and a cocoa plant in the tropical area. There is a lot of really exotic stuff here.”
