On the 24th February, the World’s brightest and most desired fashion designers hit London for a week of parties and catwalks. The event was located at the prestigious Somerset House, one of the capitals grandest venues. 2015 sees the Fashion Show reach its 61st year, attracting more than 200 top designers showcasing their latest pieces. The fashion industry provides a major financial boost to the UK’s economy every year. The event reaches every corner of the globe, with audiences watching online in 200 countries. London is seen as one of the coolest cities, and sets the benchmark for the latest trends and because of this reputation; London fashion week showcases designers from all over the world. We’re going to look at our top three brands during the week, Gareth Pugh, Top Shop and Burberry.
Gareth Pugh’s futuristic lines.
UK designer, Gareth Pugh, was back in the capital for the first time in a decade. During his time, the crowd was treated to a masterclass in bold tailoring, creating breathtaking visual pieces and futuristic textures. The show reminded me of a theatre performance, with amazing attention to detail and Spring colourways. Pugh’s collection was one of the highlights for British designers during the week.
Top Shop is back!
Topshop is no stranger to LFW. During last years show, they unveiled their new virtual catwalk, available for shoppers at their central London store. During their show, Top Shop produced a collection inspired by 1980’s West London styles, with polo necks and skinny skirts. Affordable fashion is the key to the brands success and this year did not disappoint. With the rise of Social Media, this year see’s the high street outfit experiment with Twitter and digital marketing techniques to help boost sales. The brand’s social channels were highly active during the week, posting a range of photos showing catwalk shows and celebrities. Twitter was full of #TopshopUnique tags, creating a massive online buzz for next seasons looks.
Burberry flies the digital flag
Burberry always causes a stir at LFW. This year’s hot product lines are outerwear, including poncho’s and capes with intricate floral prints. The Mini Bee Bag in Horseferry check is bound to be a massive hit with handbag enthusiasts. The brand has also impressed with its digital strategy, creating a massive online following. It always tries to be innovative and interactive with its social media, creating easily sharable content that draws the attention of users. Burberry has had massive success utilising Twitter’s ‘buy’ button, allowing customers to buy items directly from the phone application.