Congrats, you’ve almost made it to the finish line! After a busy year, it’s important to thank your clients, contacts, and friends who supported and helped make 2014 the great year it was. Holiday cards, when personalized, are also a wonderful way to give a heartfelt thank you. End of Q4 budgets are almost always scarce but with affordable high quality royalty-free photos available online, making a holiday card has never been easier. Below is our annual post on how to make a kick-ass holiday card for under $5.
I used Photoshop to make this card but there are several other editing programs online. You can also download a free 30 day tutorial of Photoshop here if you haven’t done so before.
Happy Christmas, Hanukah or Holidays? Here’s the problem with going generic: you end up talking to nobody. Always remember who your audience is. And, even if you decide to go with a generic “Happy Holidays!” make sure you personalize the message as much as possible. What does your audience love to do during the winter season?
Brand Colors or Holiday Colors? There are not many colors that match with Holiday red, green or gold. So, consider branding your card in a different way this Holiday Season. My brand colors are white, black and yellow so I decided to find a background that had white and a dash of seasonal red. See image 1.
Holidays Are Personal. And, Greetings Should Be Too. Take some time to think about what makes your company truly special. Is it that you are incredibly efficient? Or, that you save your clients tons of money? Either way make sure to include a stroke of your personality within your card. The easiest way to do this is in the text or graphics. Being Popcorn Productions, I naturally thought of replacing the winter berries with popped kernels. See image 2.
Then, comes writing the text. Remember, this is a great opportunity to show off some of your company’s core values. Popcorn Productions is about embracing creativity and letting business owners market their businesses the way they see fit (and not the way they’ve been told it had to be done.) See image 3.
Now, you want to insert your logo and but don’t want it to be the main focus because that then detracts from the authenticity of the card. So, try to embed in the background or place it discretely in the corner. See image 4.
If you don’t have a budget for printing and mailing then simply embed your photo in an email and send it out to your contacts. If you are sending out your card as an email marketing campaign then remember to link the image to any holiday promotion you may be running. For clients and important contacts, keep them on a separate list that you send out individually with personalized messages. Happy Holidays!
Having trouble with your Holiday Card? Email us at firstname.lastname@example.org – we’d love to help!