Google already crawls Twitter’s website for information, but this new deal will specifically allow Google access to Twitter’s 140 character microblogs in real-time. This is a tremendous amount of information generated by Twitter’s 284 million users.
Technology engineers for both companies are currently working together in order to enable this search feature, which is expected to be operational by the second-half of this year.
This isn’t the first time Google and Twitter worked together. In 2009 the two companies had reached a similar agreement as outlined in this Google blog post. The agreement expired two years later.
Twitter’s stock price has suffered tremendously on Wall St., falling from a high of $55.42 in October 2014 to $36.68 near the end of January 2015. This rapid decline has been blamed mostly on lack of new users and Facebook having almost six-times as many users and growing. Twitter has also been slow to roll out revenue-producing advertisements as part of its service.
This new partnership with Google is likely a way to attract more people to Twitter and possibly a way to generate revenue for the Tweets of offline users.