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insights
Why Can’t We Just Behave? Free Drinks and Behavioral Science
In recent years, books like “Predictably Irrational, Nudge and Thinking Fast and Slow” have catapulted the findings of behavioural science (think cognitive psychology and behavioural economics) into new-found popularity.
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Why Can’t We Just Behave? Free Drinks and Behavioral Science
In recent years, books like “Predictably Irrational, Nudge and Thinking Fast and Slow” have catapulted the findings of behavioural science (think cognitive psychology and behavioural economics) into new-found popularity.
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