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The first step towards quality referrals is to make good communications.
Networking is unique in creating new relationships face to face based on trust, while other marketing activities take time to build trust.
Connections are established in three steps; create, build, and review. We invest two thirds of this process creating and building but often do not make time for reviewing existing relationships.
Follow-up with new connections is essential. Make an effort to allocate a time slot each week or each day to re-connect with new contacts.
Your image and personal brand is your number one asset for successful networking so we cannot deny how important it is to create a positive first impression.
Be aware that every networking event will attract a different audience. It is essential to ask yourself “what do I really want to achieve from networking?”
The simplest way to describe networking is that it has a “mutual win-win for all parties, based on building relationships”.
