Easy and effective ways to market your small business

By Justice Pretorius
Justice Pretorius
Justice Pretorius
I have a passion for research and then turning that research into a meaningful article that touches and satisfies the reader. Whatever the subject I am committed to put in the effort to dig out the content that will be the basis for a great article, fit to satisfy the most ruthless critic.I have written almost 2000 articles to date on various topics, such as; banks, investments, credit cards, IT, resumes, business development, property development, entrepreneurship, electrical vehicles,
October 15, 2014 Updated: April 23, 2016

Building a well known and trusted brand name is not something that will come easily. You will need to have a detailed marketing plan which has well defined objectives, all of which will have to be achieved within a specific time frame in order to get anywhere with marketing your business. Some of the biggest brand names in the business have taken years to become effectively established in the minds of customers who are now faithful supporters of that specific brand. However the advantages of such a well established brand name are indisputable and the company which owe such a brand will benefit from their association with that brand.

Do you know your target audience?

Far too many individuals and businesses think that the more people that are reached by their marketing efforts the better, but this is simply not true. It is a lot more effective to identify your target audience in other words that group of people whom you have identified through meticulous market research and then target them with your marketing efforts. This has been proven to be more effective and cost effective than spending money reaching out to large crowds of people who are unlikely to ever form a meaningful relationship with your business.

Know which medium works best for you

There are various marketing mediums available to the informed individual or business person such as the printed media, radio, TV, internet and mobile platforms. The first rule of effective and profitable business is to determine the needs of your customers. This is the basis for all business transactions throughout history; whenever you understand the need of your customer you are in a better position to provide in that need. You should now focus on communicating to your customer the value which they will derive from your product, invention or service. The more value that could be derived from making use of this specific product or service the more likely will you be to receive the support of your customers.

How could the value of your product or service be determined?

This will depend on exactly what your product or service will do for the customer. Will it solve a critical problem in the industry or will it provide a more effective and efficient way in which to perform an already known process. Unless you can convince your customer of the value and the specific benefits of your product or service they will be unlikely to support such a product or service. Like we already said the basics of any business transaction will be the understanding of the need of the customer and then finding an effective solution to that need or problem which should be something that should make the life of your customer easier or should provide them with outstanding value. In the absence of such a product or service you simply do not have enough leverage on your customers.

The outstanding advantage of social media marketing

The last couple of years have seen a tremendous explosion in the social media marketing industry. This is because of the amazing popularity of social media among Internet users and this has become especially more observable because of the significant technological advances especially in the mobile phone market. Because of such mobile phone technologies Internet users and social media users are now contactable 24 hours a day which provides businesses and marketing companies with excellent opportunities. Therefore if you are serious about promoting your business or your personal blog or website it is important that you thoroughly research the advantages of social media upon your business and then proceed to create an effective platform on which to market your business.

Effective guest posting

There is only one way to truly make an impact on guest posting site and that is to produce high quality guest posting articles which consider the newest SEO trends. Decent SEO usage will significantly increase the visibility of your guest posting and indirectly you will give more readers the opportunity to gain access to your guest posting. Many guest posting sites have specific guidelines which have to be abided by before an article will be posted. Your relationship with the owner of the site will be important since this may determine whether your article will be accepted. However if you are successful to get your articles published this exposure will impact positively on your own webpage and may improve its visibility in search engines.

Don’t forget the obvious avenues of marketing

Marketing is a very old business in our global environment and there are many things which has now become outdated because of technological advances but that does not mean that those things are no longer useful to a business owner or a marketing company. Very often these outdated technologies are significantly cheaper and often totally free and here I’m referring to Yellow Pages, Google places and others. You should never stop searching for better ways in which to market your business but rather you should investigate every opportunity and make every effort to ensure that your business are as visible as possible.

Manage your webpage well

There are many businesses and individuals who have their own WebPages and they are experiencing varying levels of success with those WebPages. One of the primary reasons why traffic on such a webpage is low is because of the content of that webpage. Unless your webpage has content that is providing your supporters with real value in the form of interesting articles which are current, relevant and extremely interesting you will simply fail to attract enough support. Another very important concept to understand regarding WebPages or social media profiles are the importance of interaction with your supporters and visitors to your site or profile. There has to be communication between you and your supporters because this is the only way in which you will become aware of exactly what your supporters need.

Never stop learning

In the end people are seeking for new information and knowledge which will enable them to live their lives better or in order to find solutions for old problems or new ones depending on the specific severity of the problem which are encountered. And the only way in which you are going to be helpful towards your supporters is by knowing the newest speculation which is being presented by the experts. And it’s not only sufficient to know about such speculation but you should be fully aware of the opinions of other experts in the field who have reviewed such speculation. Then you should be able to form your own opinion regarding the accuracy of such speculation and you should inform your supporters about your opinions and why you are holding them and you should do it is in such a way that you are actually helping or guiding your supporters in forming their own conclusions regarding those matters.

You need to be involved in the lives of your supporters

The most effective way in each which to determine the needs of your customers is to remain in contact with them you need to interact and you need to communicate with your supporters. An effective social media profile or webpage depend critically upon healthy interaction between you as that webpage or social media profile owner and your supporters.

I have a passion for research and then turning that research into a meaningful article that touches and satisfies the reader. Whatever the subject I am committed to put in the effort to dig out the content that will be the basis for a great article, fit to satisfy the most ruthless critic.I have written almost 2000 articles to date on various topics, such as; banks, investments, credit cards, IT, resumes, business development, property development, entrepreneurship, electrical vehicles,