Canon Unveils the EOS 5D Mark III

March 15, 2012 Updated: October 1, 2015
Canon's new EOS 5D Mark III
Canon's new EOS 5D Mark III professional DSLR camera. (Courtesy of Canon)

Canon announced the EOS 5D Mark III on March 2, the next version of one of the top pro-level cameras in its product line, the EOS 5D Mark II. This is just below its top camera, the EOS-1D X.

Upgrades on the digital SLR (DSLR) camera seem to have hovered mainly around video. It also has improved video recording from the last model, which Canon states are for professionals in television and filmmaking—including better noise reduction (less grain), the ability to record longer shots, and a built-in headphone jack to make sure the audio is right.

For video recording, users have a few options to choose from. The EOS 5D Mark III builds on the Mark II’s video features. It can capture full, 1080p high definition (HD) video at close to 30 frames-per-second, or 720p HD at close to 60 frames-per-second. It also has a new H.246 compression format to make post-production work faster, intraframe compression that is better for editing, and interframe compression for better data storage.

Canon calls the EOS 5D Mark III its “answer to hundreds of thousands of advanced amateurs and emerging professionals looking for a compact, high-quality camera system to help them achieve their artistic vision, whether it be through still or video imagery,” according to a press release.

Its release aligns with the company’s 25th anniversary of its EOS camera system. The autofocus system, standing for “Electro-Optical-System,” debuted in 1987.

The EOS 5D Mark III features a 22.3-megapixel, full-frame CMOS sensor; 61-point High-Density Reticular Autofocus; shots at six frames-per-second; and its high-performance DIGIC 5+ Imaging Processor.

Its sensor and processor have also been upgraded, which, “significantly reducing moir‚ and color artifacts in scenes with horizontal lines,” according to Canon.

Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A, called the camera a “game changer,” in a press release.

The EOS 5D Mark III sells for $3,499, or as a kit with the EF24-105mm f/4L IS USM zoom lens for $4,299.

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