Australian Government to Give $50 Million to Support Regional Media

Fairfax Media and the Herald and Weekly Times newspapers are seen on display at Australian newsagents on March 27, 2019. (Scott Barbour/Getty Images)

The federal government announced on June 29 it would be putting $50 million dollars into regional media services in the 2020-2021 financial year.

In a press release, the Morrison government said that 107 regional publishers and broadcasters were successful in applying to the Public Interest News Gathering (PING) program with each receiving a share of $50 million.

The minister for Communications, Cyber Safety, and the Arts, Paul Fletcher, explained that the funding would support newspaper businesses and commercial broadcasters across regional and remote Australia.

“These are unprecedented circumstances in regional media—with COVID-19 triggering catastrophic drops in advertising revenue leading to many newspapers suspending operations and threatening the sustainability of regional broadcasters,” said Flecther.

Minister for Communications Paul Fletcher speaks during a press conference following a tour of the Sydney Coliseum Theatre at West HQ in Sydney, Australia on June 25, 2020. (Matt Blyth/Getty Images)

Fletcher noted the federal government would be providing “$20 million for television, $18 million for publishing and $12 million for radio, with funds to flow from July.”

“Public interest journalism is critical to keeping communities informed,” he said.

The PING program is designed to provide direct financial support for local and regional journalism. It is assessed through a demand-driven grant process that is run by the Department of Infrastructure, Transport, Regional Development, and Communications.

Considerations for the funding included the reach of each media agency and the revenue used to produce public-interest journalism.

“The majority of the publishers receiving grants under this program operate small-to-medium businesses. Local papers are the life-blood of many towns across Australia. They connect communities and keep people informed,” said Fletcher.

A point publisher Cristian King of The Southern Highland Express agrees with: “The community loses out when the regional media disappears,” King told The Epoch Times on July 1.

A regional paper from southern New South Wales, The Southern Highlands Express was a successful recipient of this year’s PING program.

While thankful for the grant, King noted that the PING program was a bandaid solution because it did not solve the longterm issues of advertising revenue and the fact that syndicated digital media does not work for regional Australia.

“People want a local paper that deals with local issues. They want a paper in their hands that provides substance to their community,” said King.

Cristian King of King Media with his newly started regional paper The Southern Highlands Express July 1, 2020.

Pointing out that syndicated content does not engage regional readers in Australia, King said that a regional media agency is more than just a source of information. He said it helps drive the local economy through advertising which often gets immediate results for small businesses in the locality.

King noted that one thing the federal government could do is create an equal playing field with social media giants Facebook and Google, revenue-wise.

“They cannibalise our content and make money off it,” said King.

“Regional media has to pay corporate taxes of up to 30 percent, whereas companies like Google and Facebook pay very little,” said King.

Google and Facebook have faced intense criticism in Australia, France, and Spain for their failure to pay local media agencies for the use of their content.