The Apple SIM concept wasn’t exactly revolutionary, but it was a pretty great introduction of the technology. The concept is fairly simple: there are a lot of different carriers out there, and rather than buying a SIM card locked down to a specific carrier, you should be able to change your carrier and retain your SIM card. Great right?
Unfortunately, it seems that AT&T was unhappy with this level of freedom. The CEO of T-Mobile, John Legere, posted a series of photos on Twitter showing that once a user selects AT&T as their carrier, they can never change it to something else. This effectively turns the Apple SIM into an AT&T SIM card, and ruining a fairly interesting element of Apple SIM.
— John Legere (@JohnLegere) October 23, 2014