First quarter is a buzz with activity showcasing a myriad of products within a variety of media vehicles. Just recall this past Super Bowl, with its deluge of brands that advertised within it.
However, marketers sitting in boardrooms across America are trying to figure out how to tackle their next conundrum—which trends would have the most impact on their business objectives. Many small business owners take their cues from the larger advertisers to discern some of the best practices and trends to mimic. Here’s a few that are top of mind for many marketers:
- Creating the best experience for consumers that are relevant and organic to the environments most frequent
- Personalization of messages to consumer segments and sub-segments to gain the most impact
- Social engagement strategies that can be quantified to drive business objectives
- Optimizing consumer content in real time
Since the most valuable approach to solving many marketing problems today involves data-heavy analytics, many businesses are typically ill equipped to manage the process let alone having the proper staffing to make sense of such data. Plus, one must factor in the infrastructure needed to accomplish the task at hand.
