For years, marketing and sales teams could literally represent the ultimate dysfunctional family. Interestingly enough, these teams not only don’t speak with one another, they rarely collaborate to foster the same revenue goals.
Not all businesses suffer from these two teams having a contentious relationship. However, the fact presents itself that for many businesses these two groups do not communicate enough. It’s an illness that many advertising agencies experience on a daily basis as they go about facilitating the execution of communication messages on behalf of their clients.
Provide a clear line of roles and responsibilities.
