Marketers wear many hats. In addition to determining the right marketing mix (price, product, and promotion), it behooves marketers to have a line of sight on understanding research data, technology’s impact on business, consumer insights, and trends.
All of the above are leading practices to ensuring desired results, Marketers must also keep a line of sight on future generations and model impending business potential.
With that being said, let’s meet Generation Z. Gen Z is below 20 years of age. This generation makes up roughly 25 percent of the U.S. population. Believe it or not, Gen Z is larger than Baby Boomers and Millennials.
This is great news for marketers because Generation Z offers an opportunity to realize continued revenue growth in the future. Here are a few things to consider about this generation:
