Telus Called to Task by Ad Watchdog for Claim High Canadian Wireless Prices Are a ‘Myth’

A Telus sign is pictured at the company's annual meeting in Vancouver in a file photo. Darryl Dyck/The Canadian Press

A regulator for Canadian advertising industry standards has found that an ad campaign by Telus claiming high wireless prices in Canada are a “myth” is misleading.

Telus’s full-page newspaper advertisement, published in Quebec, states: “It’s a myth that Canadians pay some of the highest wireless prices in the world.”