Public Health to Collect Troves of Online Data to Target the Vaccine Hesitant

Public Health to Collect Troves of Online Data to Target the Vaccine Hesitant
People protest against vaccine mandates in Ottawa on Jan. 29, 2022. Noé Chartier/The Epoch Times
Noé Chartier
Updated:
0:00

The Public Health Agency of Canada (PHAC) has announced a contract with a social media intelligence collection firm based in the U.K. to obtain data on vaccine hesitant individuals in order to be able to deliver targeted messaging to break through their hesitancy, contract details indicate.

“In preparation for increased vaccination education, promotion, and outreach, The Public Health Agency of Canada (PHAC) is requiring the services of a consultant to analyze the vaccine related conversations on social media and PHAC social media initiative and campaign performance,” says the tender notice description posted online on Dec. 22.
Noé Chartier
Noé Chartier
Author
Noé Chartier is a senior reporter with the Canadian edition of The Epoch Times. Twitter: @NChartierET
twitter
Related Topics