The Marketing Corner: Future of Smart Technology

February 6, 2016 Updated: February 9, 2016

Dwayne “The Rock” Johnson is an actor and former WWE champion wrestler. When Johnson was wrestling, he had a famous moniker he used: “If you smell what the Rock is cooking.”

This statement can be finished in different ways. When you think of all the advancements available due to technology cooking them up, one can understand why consumers are starting to “smell” the benefits of purchasing smart technology products for their home.

So, just what is considered smart technology? It’s the latest in home automation. Many of these devices allow consumers to automate control of lights, thermostat, turn on small appliances (i.e. crockpot), to name a few. They can be controlled via your Wi-Fi-enabled smartphone or tablet. Consumers can decide to build their own ecosystem of smart appliances or purchase a packaged system. Many believe owning at least three products makes their home smart. Below are a few products available now.

  • Amazon Echo
  • Garage door openers
  • Carbon dioxide/smoke detectors
  • Belkin’s crock pot
  • Air conditioners
  • Smart door lock

While smart home automation is still in its infancy stage, it’s gathering steam with consumers. With the proliferation of technology and the assortment of products/services that are now on the market, it’s equally important to always keep your eye on what’s new. What’s new today can quickly become mainstream tomorrow. We live in an age of wanting all things fast! One cannot sleep and barely blink to ensure you stay ahead of trends.

Naturally, the young, affluent and educated consumers gravitate to products of this nature. However, these types of products are also appealing to older generations, especially security-related products. Entertainment is an easy entry point for consumers and home security products are a close second. As consumers begin to include these products into their consideration set, marketers should start considering how to organically embed messages in order to tap into to these consumer audiences. After all, this is an area where the consumer’s mind is set on spending incrementally.

Adele Lassere is a marketing/advertising consultant with 20+ years of experience, freelance writer and author of “Elements of Buying” (a self-help advertising guide), available at Adele was listed as Black Enterprise’s 2011 Top Execs in Marketing & Advertising and Black Enterprise’s 2013 Top Women Executives in Advertising & Marketing. Contact: