Temu Faces New EU Investigation Into ‘Problematic’ Sale Practices

The popular shopping app could face EU penalties if it failed to address the potentially misleading sales practies.

The logo of Chinese e-commerce company Temu is displayed on a mobile phone held in front of a screen bearing a website page of the e-commerce company, in Brussels, on Nov. 4, 2024. Nicolas Tucat/AFP via Getty Images

The European Union (EU) has told Chinese online retailer Temu to put an end to its “problematic” commercial practices or risk facing penalties, the 27-nation bloc’s executive arm said on Nov. 8.

The European Commission’s move follows the launch of an investigation into whether Temu adequately prevented the sale of illegal products on its platform, adding to the regulatory hurdles it’s already grappling with in the EU.