The European Union (EU) has opened a formal investigation into Temu, a Chinese online marketplace known for cheap deals, amid concerns that it is selling illegal products and using potentially addictive features to engage consumers.
The European Commission, the EU’s executive branch, said on Oct. 31 that it will examine whether Temu may have breached the Digital Services Act (DSA), a set of far-reaching rules governing everything online, from search engines to social media to e-commerce spaces. There is no deadline for concluding the investigation.
