China’s Weak Consumer Spending Persists Despite Beijing’s New Plan

Economists say job, housing, medical, and retirement insecurity is keeping Chinese households in defensive saving mode.
China’s Weak Consumer Spending Persists Despite Beijing’s New Plan
A man rides a scooter past a screen showing figures of the gross domestic product (GDP) on a street in Shanghai on Jan. 19, 2026. Jade Gao/AFP via Getty Images
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Beijing has responded to weak household demand with a five-year plan promoting spending across 28 areas, but the program does not specify measures that directly address insecurity over jobs, housing, medical care, and retirement.

The plan comes as China reported that gross domestic product grew 4.3 percent year over year in the second quarter, down from 5 percent in the first quarter. Retail spending and investment weakened, while exports and selected high-tech industries continued to expand.

The Chinese communist regime’s official economic statistics have faced decades of credibility questions. Beijing’s figures are typically used to compare the direction of individual indicators—not as independently verified measurements of the economy’s true size. The government’s own data describe weaker household demand and private investment alongside stronger industrial production.

Gao Shanwen, then chief economist at SDIC Securities who died earlier this month, questioned the headline growth figures at a Washington forum in December 2024.

“We cannot know the true number of China’s economic growth,” he said. Gao estimated that actual growth during the preceding two or three years may have averaged around 2 percent, compared with official rates near 5 percent.

Families Save Against Uncertain Future

Official retail data showed Chinese consumers continuing to spend on food and clothing while cutting back on cars, appliances, furniture, and home-improvement materials.

Fan Chia-chung, professor of economics at National Taiwan University, described the pattern as consumers trading down: maintaining essential spending while postponing more expensive purchases.

“First, lifetime income has to rise,” Fan told NTD Television, a sister outlet of The Epoch Times, “Second, uncertainty about the future has to fall.”

A worker who fears losing a job will save against unemployment, Fan said. Families facing large medical bills or uncertain retirement support will also keep more money in reserve rather than spend it.

The CCP’s new consumption plan promotes services, tourism, health care, elder care, child care, digital products, automobiles, and other categories. However, it does not specify a major near-term funding package that would reduce employment, medical, or retirement insecurity.

“Uncertainty is a very important factor in consumption decisions,” Fan said. He pointed to Taiwan’s introduction of universal health insurance in 1995, after which, he said, the savings rate fell markedly, and consumption began to increase.

A Broad Chill

Li Daokui, a prominent mainland economist, said China was not experiencing a conventional K-shaped economy, in which one large segment advances while another declines.

The economy had been “cold across the board” for three years, Li said at the 122nd China Macroeconomy Forum seminar on July 11, according to the published account of his remarks.

The relatively stronger industries were too small to pull up the broader economic base, he said.

The government’s own figures also show broad investment weakness. Investment in property, infrastructure, factories, and other long-term projects fell during the first half of the year. Private investment dropped 8.5 percent, while real estate investment fell 18 percent.

Property Losses Weigh on Spending

China’s property downturn adds another source of household insecurity.

New-home sales fell 11.6 percent by floor area and 13.6 percent by value. Funding available to developers dropped 20.2 percent, while new construction starts fell 23.4 percent.

Housing is the primary store of wealth for many Chinese families. Falling prices and uncertainty surrounding unfinished or unsold developments can therefore affect spending far beyond home purchases.

An earlier report documented continued declines across China’s major-city housing market.

Production Outpaces Domestic Demand

Financial writer He Yang told NTD Television that China’s former growth model relied on property development, infrastructure, foreign capital, and export-oriented manufacturing.

The collapse of the property sector weakened household wealth, developers, local-government land revenue, and demand across related industries, He said.

He also said private entrepreneurs had become increasingly defensive. Business owners who fear that expansion will bring greater political or financial intervention have less reason to invest, innovate, or hire, he said.

Exports, meanwhile, increased 13.4 percent during the first half, while industrial output grew 5.4 percent. Mechanical and electrical products accounted for nearly two-thirds of exports and rose more than 20 percent.

That combination leaves China producing more manufactured goods while demand from its own households and private businesses remains weak. It also gives Chinese producers greater reason to seek buyers overseas, adding competitive pressure in electronics, machinery, batteries, and automobiles.

U.S. and European officials have warned that China’s state-backed overproduction can spill into global markets through persistent surpluses and low-priced exports, putting pressure on manufacturers and prompting new trade defenses.

Gao had raised a similar concern before his death. He questioned whether Beijing’s repeated interventions formed a coherent recovery program, describing them as opportunistic responses—putting out one fire and then another—rather than a plan addressing the economy’s underlying structure.

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