There are many schools of thought on how to execute successful campaigns.
However, there is a truism that is surfacing: one must follow the customer in order to realize the desired results. If you feel a little light-headed and believe you need skates to keep up, which may not be a stretch. Keeping up with consumers’ latest trends is a full time job of being immersed in data, past campaign results, and optimizing strategies.
But help is here to make all of this a little bit more manageable. Since it’s increasingly important to gain a competitive edge, technology is affording marketers to manage a variety of tasks quicker, more efficiently, and in real-time.
The trick is to know which platform should carry which marketing message.
