Benjamin Franklin once said: “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
This couldn’t be truer given the complexity of today’s marketing campaigns. Marketing fundamentals are evolving as the digital landscape continues to change. To be an adept marketer means one needs to be in a state of learning, because consumers are constantly shifting their behavior at an incredible pace.
Marketing campaigns are taking on many non-traditional forms. Social media has spurred on a need for marketing to be within environments which consumers deem important. After all, consumers take on many identities as they surf the internet. For example within social communities, their persona can vary from interested, active participant, to leader of a given topic or concern. As such, marketing campaigns need to be channel agnostic.
