It’s finally here. The holidays are a month away. There is a flurry of commercials on air spewing messages, almost non-stop, about the latest deal offerings.
As a variety of marketing tactics are being deployed and the landscape becomes more crowded, small business owners would be well served to considered their social strategies.
Social media is another point of contact with consumers. It allows for extended engagement with the goal of moving your product up on the consideration set for purchase.
However, it is clear that many businesses struggle with social media. The focus tends to communicate another deal or other promotional offering. In other words, just treat it like a television commercial versus a two-way conversation. Like any other marketing tactic, social media requires a strategic plan and optimization when executed.
The holiday shopping season is in full swing! It is anticipated that social media will realize a proliferation of consumer’s buzz. It is an opening for small businesses to take the offensive and stand apart from the competition. Many major retailers will largely ignore social media messages from customers.
