What to Know About the Sudden Cracker Barrel Logo Reversal
A Cracker Barrel sign featuring the old logo outside of one of its restaurants in Florida City, Fla., on Aug. 27, 2025. Joe Raedle/Getty Images

What to Know About the Sudden Cracker Barrel Logo Reversal

The restaurant chain’s profits have fallen nearly 70 percent since 2022, raising doubts about its rebranding strategy.
Save
Updated:

A struggling chain of Southern-style restaurants has found itself at the center of the American cultural and political world.

On Aug. 26, following intense discussion and controversy that even reached the Oval Office, Cracker Barrel reversed its decision to launch a simplified logo that omitted a character the casual dining operator calls Uncle Herschel.

AD