In an era defined by inflation, America’s leading quick-service and casual dining restaurants are fighting to keep their customers.
One leading method for retaining customer loyalty is cutting menu prices. In response to dropping same-store sales and shrinking profits, the country’s biggest restaurant chains, like McDonald’s, Chili’s, and Applebee’s, are introducing new promotions geared toward capturing a bigger piece of the shrinking segment of consumers who are willing to pay a premium to eat out.
