Government Pledges Action on ‘Shrinkflation’

Standardised ‘unit pricing’ is considered the best way for customers to ascertain value for money.

Woolworths and Coles supermarket signage in Melbourne, Australia on March 13, 2024. Asanka Ratnayake/Getty Images

Prime Minister Anthony Albanese has vowed to crack down on “shrinkflation,” the practice of decreasing the size of a product over time while charging the same price.

“Substantial” fines have been promised for supermarkets caught engaging in the practice.