Government Injects $30 Million to Strengthen Supermarket Pricing Probe

The government is also planning reforms to boost supermarket competition by easing entry barriers and opening more sites for new businesses.

People shop in the confectionery section of a supermarket in Western Australia on May 4, 2024. Susan Mortimer/The Epoch Times

The Albanese Labor government has announced funding of $30 million (US$21 million) for the Australian Competition & Consumer Commission (ACCC) to conduct an extensive investigation and enforcement in the supermarket and retail sectors.

This follows the ACCC’s decision to take legal action against retail giants Coles and Woolworths for allegedly misleading customers with their discount pricing on hundreds of everyday products.