Bunnings Retains ‘Most Trusted Brand’ Title for Second Year in a Row

Bunnings is Australia’s most trusted brand while Woolworths and Coles are last.

Shoppers looks through the bargain bins at the David Jones flagship store in Sydney, Australia, on Dec. 26, 2023. Jenny Evans/Getty Images

Australians trust most retailers and service providers, except supermarkets, convenience stores, social media, and telecommunications companies.

That’s one of the findings from Roy Morgan’s annual summary of its trust survey, which asks 1,500 to 2,000 people about their level of trust in various sectors and brands every month. The period covered is the 12 months to September each year.