Are You Not Entertained? Almost Half of All Aussies Have 5 or More Streaming Services

Netflix is the most popular service, but in a fragmented market, local challengers are also performing strongly.

A sign is posted in front of Netflix headquarters in Los Gatos, Calif., on April 20, 2022. Justin Sullivan/Getty Images

Australians love being entertained, with 42 percent of households subscribing to five or more online video services in the first half of 2024, according to an Australian Communications and Media Authority (ACMA) study.

And to do this, Aussies spent $3.5 billion on subscriptions in the 2023/24 financial year.