82,000 Unwanted Texts Equals $300,000 Fine For Australian Business

4WD Supacentre had also been penalised in the past.

4WD Supacentre, which sells camping and outdoor gear, was fined over $300,000 for sending 82,000 messages. Ian Waldie/Getty Images

The Australian Communications and Media Authority (ACMA) has fined outdoor product retailer 4WD Supacentre $302,500 (US$199,000) for sending 82,000 texts without having gained the recipients’ consent.

It also sent 1,575 messages to customers who had unsubscribed. The offences occurred over six months.