How do you make ballet relatable to people who don’t already like ballet? Every year, thousands of ballet companies and dance studios of all levels around the world draw their biggest audiences of the season with “The Nutcracker.” Besides that, professional companies struggle to draw audiences while maintaining artistic integrity with serious dancing.
Meanwhile, touring companies often achieve more success because of their notoriety. For instance, World Ballet Company (WBC) has been traveling throughout the United States and abroad for 10 years, bringing a mix of classical standards and new ballet works to the stage with an international cast of professional dancers, many of whom are from Eastern Europe. The company was founded by Belarusian producer Sasha Gorskaya and Latvian producer Gulya Hartwick in 2015.
