California to Spend up to $900,000 on Teacher Recruitment Campaign Amid Shortage

Newsom signed AB 934 to ask the state’s teacher credentialing commission to contract with a public relations company to help encourage people to become teachers

Children are seen in a school in Pacoima, Calif., on Feb. 8, 2019. Frederic J. Brown/AFP/Getty Images

A California bill that will have the state create a public relations campaign to promote teaching careers has been signed into law.

Assembly Bill 934, introduced by Assemblyman Al Muratsuchi, (D-Torrance), requires the state’s Commission on Teacher Credentialing to spend up to $900,000 to contract with a public relations organization to develop a campaign that highlights the value of teachers and urges people to seek a career in K-12 education.