Featuring a catchy jingle and nostalgic images that mirrored John F. Kennedy’s 1960 presidential campaign ad, a surprise 30-second spot funded by a super PAC aligned with Robert F. Kennedy Jr. aired during the Super Bowl on Feb. 11.
American Values 2024 paid $7 million for the ad that ran nationally just before halftime of the game eventually won by the Kansas City Chiefs in overtime, according to the super PAC’s co-chairman Anthony Lyons.