Twitter to Sell Mobile Ad Unit MoPub for $1 Billion

Twitter to Sell Mobile Ad Unit MoPub for $1 Billion
A Twitter logo is seen outside the company headquarters in San Francisco, Calif., on Jan. 11, 2021. Stephen Lam/Reuters
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Twitter Inc said on Wednesday it has agreed to sell mobile ad company MoPub to AppLovin Corp for $1.05 billion in cash, as the microblogging platform looks to focus more on advertisements on its own app and website.

MoPub, which generated about $188 million in annual revenue for Twitter last year, allows companies to keep track of ad inventory in real time, similar to Google’s DoubleClick.