Toyota Unveils New Models in Advanced Driver-Assist Technology Push

Lexus LS and Toyota Mirai cars in front of the Meiji Memorial Picture Gallery in Shinjuku, Tokyo, Japan. Toyota/Handout via Reuters

TOKYO—Toyota Motor Corp unveiled on Thursday new models of Lexus and Mirai in Japan, equipped with advanced driver assistance, as competition heats up to develop more self-driving and connected cars.

Toyota’s latest launch comes as automakers, electric car startups and tech giants invest heavily in so-called active safety features.