Advertising is very prolific and offers a variety of ways to distribute brand messages.
Social media is one of those platforms that has burst onto the scene and continues to grow. The use of social media is akin to the tried and proven method of word of mouth. It just happens electronically now. Marketers can generate plenty of buzz via social media. The problem is knowing when to use it and what messaging should be used.
One key time period for marketers is Back-2-School (B2S)! Each year, social media is proving to be very valuable in this endeavor. Families rely on influencers, bloggers, and others for recommendations regarding clothing, snacks and school supplies. Pinterest and it boards are huge and do drive purchase intent of parents. Other social media relying heavily on pictures, such as Instagram, tend to skew parental interest too.
