Cars have had a long-standing opportunity for captivating consumers within a confined environment. The length of time spent in a car is depended upon traffic and number of miles to get to a desired destination.
Radio has been a unique channel for reaching consumers while on-the-go. Today, radio (or audio) has expanded to include terrestrial (over the air), streaming, digital files of music, or CDs. All of them are accessible via the car and its in-dash entertainment features now offered on late models.
Many consumers spend over an hour of listening to audio in the car. It was assumed that once streaming adoption increased, radio would be dead. Today, audio has given marketers even more possibilities. Plus, traffic in major metropolitan areas has assisted in driving higher listenership times. Consumers do listen to commercials while enjoying their favorite radio station (AM/FM) or streaming on Pandora or Spotify. With streaming services, consumers are obliged to listen to the commercial in order to listen to free music on many platforms. Of course, streaming services do offer users the option to pay for the premium services that are commercial-free.
