The American Tipping Point

A composition of the book covers of (left) Malcolm T. Gladwell's "The Tipping Point: How Little Things Can Make a Big Difference" (2000) and (right) Thomas S. Kuhn's "The Structure of Scientific Revolution" (1962). The Epoch Times

Commentary

In 2000, Malcolm Gladwell wrote a book called “The Tipping Point,” which has since been rolled into the conventional wisdom. The idea is that viral products start very small, gain new adherents, tap into a special something that relates to the fear of missing out, and the climb goes higher and higher until that one magic day when everyone has to have it. That’s the tipping point. The burden of the book is to demonstrate this thesis.