LONDON—A Barbie doll version of Italian astronaut Samantha Cristoforetti has jetted off on a zero-gravity flight with the aim of inspiring young girls to consider a career in space and science, technology, maths and engineering (STEM).
Marking the Oct. 4-10 World Space Week, which this year celebrates women in space, toy maker Mattel Inc has teamed up with the European Space Agency (ESA) and Cristoforetti, who is currently in training for her next mission to the International Space Station next April.