SEOUL—Samsung Electronics Co Ltd unveiled the Galaxy Note 9 “phablet” in New York on Aug. 9 in a key product launch that it hopes will attract younger customers with stepped-up features and services for gamers and music-lovers.
Launching the Note 9 at 11 a.m. in New York, or Friday midnight in Seoul, Samsung also announced partnerships with global hit game Fortnite and music-streaming service Spotify Technology SA in a stepped-up challenge to Apple Inc in the premium-phone race.