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Heroes, Sacrifice, Collusion, Capitalism, and the Nike–Kaepernick Ad Campaign

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Heroes, Sacrifice, Collusion, Capitalism, and the Nike–Kaepernick Ad Campaign
A Nike Ad featuring NFL quarterback Colin Kaepernick is on diplay Sept. 8, 2018 in New York City. Angela Weiss/AFP/Getty Images
Mark Hendrickson
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Colin Kaepernick, the currently unemployed NFL quarterback most famous for kneeling during the U.S. national anthem, has hit the jackpot. Nike Inc. has unveiled Kaepernick as a featured face in their new ad campaign. While the terms of the contract haven’t yet been released, Nike pays megabucks to the athletes in its ads.

Mark Hendrickson
Mark Hendrickson
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Mark Hendrickson is an economist who retired from the faculty of Grove City College in Pennsylvania, where he remains fellow for economic and social policy at the Institute for Faith and Freedom. He is the author of several books on topics as varied as American economic history, anonymous characters in the Bible, the wealth inequality issue, and climate change, among others.
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