San Francisco 49ers quarterback Colin Kaepernick (7) stands on the sideline during the fourth quarter of an NFL football game against the Seattle Seahawks in Santa Clara, Calif. on Nov. 27, 2014. AP Photo/Tony Avelar
Videos of Nike customers burning their brand gear began appearing on Sept. 3, after the company announced a new campaign featuring former NFL quarterback Colin Kaepernick.
Kaepernick is a divisive figure in the sports world and the political landscape for starting the form of protest in which football players kneel during the National Anthem.