In the tightening Chinese economic climate, one point of data is China National Liquor — also known by its old name Maotai — an enterprise worth $150.4 billion as of this January. Its value was even higher than French luxury company LVMH, the biggest of its kind in the world.
On Oct. 29, however, China National Liquor’s market value dropped by 11 percent as sales performance failed to meet expectations. The downturn reflects the decrease in luxury consumption among the embattled Chinese middle class.