China National Liquor Sees Market Value Shrink by 11 Percent in One Day

While Chinese in general have been cutting down on luxury consumption, Maotai’s downturn shows that this phenomenon is now reaching the monied classes.
China National Liquor Sees Market Value Shrink by 11 Percent in One Day
Vats of locally made wine called baijiu in a distillery on the Chishui RIver, on September 23, 2016 in Maotai,Guizhou province, China. Kevin Frayer/Getty Images
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In the tightening Chinese economic climate, one point of data is China National Liquor — also known by its old name Maotai — an enterprise worth $150.4 billion as of this January. Its value was even higher than French luxury company LVMH, the biggest of its kind in the world.
On Oct. 29, however, China National Liquor’s market value dropped by 11 percent as sales performance failed to meet expectations. The downturn reflects the decrease in luxury consumption among the embattled Chinese middle class.
Nicole Hao
Nicole Hao
Author
Nicole Hao is a Washington-based reporter focused on China-related topics. Before joining the Epoch Media Group in July 2009, she worked as a global product manager for a railway business in Paris, France.
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