BEIJING—Large crowds have been drawn to Canada Goose’s new outdoor wear store in downtown Beijing, its first in mainland China, since its opening on Dec. 28, 2018, despite sub-zero temperatures and a chill in China’s relations with Canada. Even though Beijing’s temperatures reached as low as -12.9°C (9°F), there was still a long line of people, stretching over 100 meters (330 feet). Some were already waiting in line two hours before the doors opened. On opening day, the store sold out of some of their more popular items.
Three days later, the queue was still long. On the afternoon of Dec. 31, waiting times were an hour or more.
Canada Goose’s parkas go for about 9,000 yuan ($1,300).
Canada Goose staff were seen walking up and down the line asking shoppers which product they were looking for and then telling them whether or not they had it in stock.“It’s been popular for ages but Beijing didn’t have one, only Hong Kong. So everyone’s come to see it,” said Long Hua, 32, lining up outside the store with a friend.
