Temu, Shein Face EU Scrutiny Over Content Rules Compliance

Temu, Shein Face EU Scrutiny Over Content Rules Compliance
In this photo illustration, the Temu logo is displayed on a laptop in San Anselmo, Calif., on Feb. 26, 2024. Justin Sullivan/Getty Images
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Two popular Chinese online retailers, Temu and Shein, are being asked by the European Commission to provide details by July 12 on how they meet the bloc’s content moderation obligations.

The commission has sent formal requests to the two companies, asking them, among other things, how they protect minors and ensure that their online interfaces don’t deceive or manipulate users, according to a June 28 statement.